Why it’s become harder to sell an apartment now

In 2026, many owners are finding that apartments are taking longer to sell than before. The main reason is that the market has become more rational. Buyers are no longer willing to overpay “just because.” They compare, analyze, and negotiate. The second reason is sellers’ inflated expectations. After a period of active price growth, many are still guided by past market peaks, but the reality has already changed. The third is growing competition. The number of listings has increased, and buyers are choosing from a wide range of options.

Today, it’s not the most beautiful apartment that sells, but one that is: • properly priced

• professionally packaged
• logically presented The market has become professional. And that is good news for strong real estate agents.